AIDA'S Obsessions

Designer Aida Sanchez is fascinated by "the art" of buying, selling and negotiating.
Sanchez's exquisite ability to cull the very best materials from European mills and manufacturers make her collections season by season unique und effortlessly luxurious. And when it comes to serious shopping she is calculating , intelligent and strategic.

"At the end of each season, I play around with the leftovers of the fabrics and end up with small and interesting collections for myself!"

And for always looking her best Aida Sanchez loves wearing her own designs and Oscar de la Renta.

" I was married and divorced in ODLR"! "For every mayor event, I always dress in ODLR. I look feminine & beautiful and simultaneously feel confident & unbeatable! "

" I am a huge fan from YSL and Lanvin. And I am amazed , season by season, how Lagerfeld reinvents Chanel. "

For everyday she loves white cotton T-shirts from Petit Batau and the kakis from JCrew, as well as DVF dresses.

AIDA'S Tips:

Where to go in her favourite cities:

New York:
On Sundays, throughout all the seasons, I always discover new amazing places in the Central Park. With my children, sisters or even for lunch dates I love going to Payard , it is La Duree from Paris on Lex! If you are in the mood for a splendid and cosy atmosphere with incomparable Jazz melodies, go to Carlyle and let Woody Allen romance your heart with his clarinet.
On Saturday morning its breakfast on the Upper East Side in my sister's neighbourhood at Le Pan Quotidian. Then I take a leisurely stroll along Madison Avenue and people watch. My walk starts on 72nd Street at La Maison from RL and ends in the Flatiron district. Along the way I briefly visit various boutiques and at the end of my stroll I contemplate what is selling, what is not and why.
Every time I am in New York I still love revisiting our weekend escape back from the glorious years when the Sanchez sisters use to live together in the City. I treat myself to an Argentinean steak at Novecento in Soho while enjoying Latin music and the effortless, multicultural and buoyant energy of the place.


Aida + Alber

Aida about Alber Elbaz, designer for Lanvin:
"His humility is the mark of his genius "
They both met in NYC in the late 90's when Alber was Geofrey Beene's assistant, and Aida, Albert's assistant !

Even though I am usually on a tight business schedule, Paris makes me feel relaxed and at ease. Whenever I have a little free time in between appointments I spend time in the bookshops on Rue de Rivoli and of course exploring at Assouline's new book/ concept store on rue Bonaparte.
Saturdays in Paris I love browsing at Le bon Marche and then visiting the Capelle across the street. I settle into one of the charming cafes on Saint Germain and joyfully observe the French women with their unique and fascinating style and "je ne sais quoi" - that indescribable look and attitude that girls around the world strive to imitate. I admire their sophisticated manners, their undeniable ability to mix modernity with classism, and to give fashion an essential unique twist."
And yes, at the end of my journey, I will undoubtedly stop at
La Duree and get a bunch of multi-color Macaronis for my hungry boys!